With the mission of creating a world-class Chinese brand event IP,GENC Festival attracts overseas young people to deeply participatein the event through scene-based experiences, trendy visuals, andcultural products with oriental characteristics such as clothing, culturalcreativity, technology, trendy toys, and food. At the same time, withthe help of the dynamic expression of Eastern culture and theintegration of experience methods that overseas young people like,Attract their attention to new trends in Eastern life, new fashions andChinese national trend culture, In this way, we can fully display thecharm of the trendy Oriental to overseas markets and convey adifferent kind of China.